This has become the most successful social post in the history of Chevrolet Arabia.
With a budget of only $21k ($17k production, $4k media) we made a film that literally blew out the candles on the Ford Mustang's 54th birthday celebration – the perfect way to show off our own muscle car: the Chevrolet Camaro.
To date, this video has over 1.8 million views across social media and YouTube, 81% of which are organic. It's been shared almost 9,000 times. Has over 6,000 comments, and has the highest completion rate in our history.
Without any PR, this video has been picked up internationally, by The Drive, Drive Tribe, and Wheels24, to name a few. Was also an editor's pick in Ad Age as well as multiple features in Campaign Middle East.