A poster/ad was needed to support Panadol Joint in Chinese speaking markets.The product allows people with joint pain to keep moving.
Understanding that a single Chinese character means move, we got a Shaolin monk to move into
the shape of this character. The resulting visual forms part of the headline and dramatizes the topic
of physical agility.
Chinese character for ' Move '.
This highly awarded campaign has won the following:
Cannes Lions Festival (Heatlh) 2015:
Bronze Lion – Print & Poster Craft – Typography
New York Festivals' The Global Awards 2014:
Grand Global (Grand Prix) – Best Use of Media: Posters
Global Award – Best Use of Media: Print
Global Award – Art and Technique: Art Direction
Grand Global (Grand Prix) – Best Use of Media: Posters
Global Award – Best Use of Media: Print
Global Award – Art and Technique: Art Direction
Spikes Asia 2014:
Bronze Spike – Healthcare OTC Oral Medicines
Bronze Spike – Healthcare OTC Oral Medicines
Bronze Spike – Healthcare OTC Oral Medicines
Bronze Spike – Healthcare OTC Oral Medicines
CLIO Healthcare Awards 2015:
Shortlist – Design
Shortlist – Art Direction
Shortlist – Design
Shortlist – Art Direction
Shortlist – Print
AD STARS 2015:
8 Finalists
8 Finalists
