Lufthansa Radio

Here are two English language radio spots for Lufthansa, tackling the highlights and eccentricities of the American and Asian nations and cultures. Both of these radio spots were shortlisted at the 2013 Cannes Lions. They made the shortlist for Radio Lions: Best Scriptwriting. They went on to win three golds at the 2013 London International Awards. Two for best scriptwriting and one for best campaign.

Lufthansa, "The Poetry of the USA" (with introduction)

COPY:

The land of the free
From sea to a strange new me
The money, the excess,
The freedom of press,
A Square of Time,
The endless rhyme
Called America,
With Great Plains and circus campaigns,
Police cars full of Hollywood stars
Mexican labor, to a fat day-trader
A city that never sleeps, and one of sin,
My head did spin, or maybe spun
The kick of a gun on a cheeseburger bun
Showed me a Gate of Gold,
I favor the bold, the brave,
The ones who rave
And never behave.
I heard of apple pie
And the Fourth of July,
But it was just a theme
Called the American dream.

Lufthansa, "The Poetry of Asia"

COPY:

I got it done,
In the Land of the Rising Sun,
Kicked debris along the DMZ,
Urban sprawl at the Great Wall,
Neon for eons,
Kimchi Koreans,
Lady boys, sex toys,
Paper dragons and egg roll wagons,
Kamikaze-San, free Taiwan,
and Tibet,
Some roulette,
all on red,
Mao is dead,
in a case,
at second base,
the Giant's dome,
a covered home,
for pollution,
Confucian,
the long walk toward revolution,
Hello Kitty in the Forbidden City,
my heart released in the land out East.

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